Hands-on Growth & Marketing Strategist
I find where a business loses money or conversions, and I fix it.
15+ years in marketing and brand. Most recently I owned the funnels of a US growth agency, from ad click to booked call. I work hands-on across strategy, marketing and design, and I use AI to move faster and to check every number.
Montevideo, Uruguay · Remote, US Eastern hours · English and Spanish
What I bring
Find the leak. I follow the money from ad to booked call and find where people drop: traffic, page, form, tracking or follow-up.
Ship the fix. I build and change pages myself, in Framer and with AI tools, often in the same week.
Keep the numbers honest. GA4, pixels and conversion events, and weekly reports that tie what the platforms say to what actually closed.
Brand and positioning. 15+ years of identity, messaging and copy for founders, experts and service businesses.
AI in the daily work. I use Claude Code every day to build pages, pull data and write reports, with review agents that ask for a source on every claim.
Selected work
US growth agency for high-ticket expert brands. I owned the path from ad click to booked call for 6 high-ticket coaching, education and B2B service clients, across 10+ live funnels.
Built funnel pages fast with AI: an opt-in live in a day, a webinar page in 3 days, an urgent sales page fix the same day.
Made cost per booked call and cost per qualified call the weekly read for every funnel.
Built a scripted launch audit, a test log and a 7-agent Claude Code review team with an independent auditor.
US custom pool builder. A digital system from zero: no website, no analytics and no ads when I started.
Built the rebrand, the Framer website, Google Business Profile and GA4.
Launched Google and Meta campaigns with landing pages for 7 North Carolina cities: 45+ tracked leads on about $4.9K in paid media.
Moved service leads from Performance Max to Meta lead generation, at about $24 per lead.
Muralist and sign painter, Uruguay. A portfolio site and career positioning, organized around his murals, sign painting, workshops and selected work.
What clients say
Experience
Funnel & CRO Strategist
Whole Founder, US growth agency
Jul 2026 to Nov 2026
Digital Marketing & Rebranding Specialist
Creative Pools
Sep 2025 to Apr 2026
Independent Digital Marketing & Brand Consultant
Self-employed
Aug 2023 to Present
Digital Marketing Specialist
Vexels
Feb 2018 to Dec 2022
Partner and Creative Lead
ICK Studio
2012 to 2016
Now · November 2026
I’m open to full-time remote roles at performance and AI marketing agencies, in growth, funnel or CRO strategy. I fit best on a team where strategy and execution sit together, working next to media buyers and designers. I’m also open to a few select brand and website projects.
